Dove Baby Rich Moisture Shampoo is a gentle shampoo that is specially formulated for babies' delicate skin and hair. It is hypoallergenic, tear-free, and sulfate-free, and it gently cleanses and moisturizes hair without stripping away natural oils. Hypoallergenic: This means that it is less likely to cause an allergic reaction in babies with sensitive skin.Gently cleanses and moisturizes: This shampoo gently removes dirt and impurities from babies' hair without stripping away natural oils. It also moisturizes hair to help keep it soft and healthy.Overall, Dove Baby Rich Moisture Shampoo is a gentle and effective shampoo that is perfect for babies' delicate skin and hair.