Hamilton Babies Diaper Rash Cream creates an organic barrier to soothe, relieve and protect delicate booties while reducing the severity and duration. Our botanically-based is made with natural plant-based ingredients that you can trust. This cream contains sunflower seed oil to help reduce inflammation and irritation. High in Vitamin E, which helps trap moisture and hydrate the skin. It also contains beeswax which is an effective emulsifier that provides a protective barrier to the skin. Shea butter, Tamanu seed oil, and coconut oil contain healing, anti-inflammatory, and antibiotic properties that support skin healing. The Joyful John Diaper Rash Cream is safe from harmful chemicals. Inspired by Robert C. Hamilton, M.D, a pediatrician, father, grandfather, and inventor of the 10-second infant-calming technique called “The Hold".