Care for your baby with Johnson's CottonTouch Newborn Baby Face & Body Lotion. With a gentle formula specifically designed for your newborn's skin, this nourishing baby body lotion has an ultra-light, breathable formula that absorbs quickly and moisturizes up to 24 hours. From Johnson's, the number-one choice of hospitals, and clinically proven to be gentle, mild and pH-balanced to newborn skin, this hypoallergenic baby lotion is free of parabens, phthalates, sulfates, and dyes. The moisturizing newborn lotion is blended with real cotton and is soft on a newborn's skin. Like all Johnson's products, CottonTouch Newborn Baby Face & Body Lotion is designed to meet or exceed the top internationally recognized regulatory standards, so you can feel good about using it on your little one.