Gentle enough for newborns and good for the whole family, Johnson's Head-To-Toe Baby Wash & Shampoo helps make bath time bonding time with your baby. This ultra-mild baby bath wash & shampoo is pediatrician-tested and pH-balanced to baby skin and washes away 99.9% of germs. Containing over 90 percent ingredients of natural origin,* this sulfate-free baby shampoo and cleanser is gentle enough to cleanse baby's sensitive skin. The Johnson's No More Tears formula makes this baby wash tear-free and as gentle to your baby's eyes as pure water. This baby body wash and hair shampoo contains no harsh fragrances, parabens, phthalates, or dyes & Johnson's does not test on animals. Apply the hypoallergenic baby wash & shampoo with warm water using your hand or a washcloth, gently lather, rinse, and follow with a gentle massage using Johnson's Head to Toe Baby Lotion. *Based on average cumulative volume of ingredients in Johnson's Head-To-Toe wash & shampoo, using ISO DIS 16128 (water included).