For breastfeeding moms experiencing soreness, Parent's Choice Lanolin Balm provides soothing relief and fast healing. New mothers can suffer from sore and cracked nipples during the first few weeks of their nursing journey. Our lanolin balm quickly relieves the discomfort of tender, cracked nursing nipples, expedites healing, and offers nipple protection so that you can successfully breastfeed your baby for as long as you choose. It also provides moisture, which increases your comfort during and after nursing. For essential breastfeeding care that is fast-acting and provides immediate comfort, reaches for Parent's Choice Lanolin Balm 1.41 oz