Pura has created baby wipes that can safely clean up big messes without making one for the planet. Soft but strong, Pura’s hypoallergenic and PH balanced wipes contain 99% water and organic aloe vera – perfect for sensitive and eczema-prone skin. Fragrance-free, with no alcohol, parabens or chlorine, Pura wipes are EWG Verified, Allergy UK and Vegan certified. Gentle on the planet too, Pura’s 100% plastic-free and plant-based wipes are made from sustainably sourced biodegradable plant-fibers and come with a soft resealable lid to minimize plastic content. Created by UK parents Guy and Abi Fennell, Pura is a B Corp and Carbon Neutral business.