Pure Bliss by Similac* infant formula is gentle nutrition modeled after breast milk that has been imported from Europe since 2016. Our complete nutrition formula contains no artificial growth hormones† or antibiotics and is non-GMO.‡ Pure Bliss also has DHA and ARA, nutrients like those found in breast milk that support brain and eye development. It is crafted with milk sourced from family-owned Irish farms where cows have the freedom to graze outdoors. * Not for infants or children with galactosemia. † No significant difference has been shown between milk derived from rbST-treated and non-rbST-treated cows. ‡ Ingredients not genetically engineered.