At Zoë b Organic, we believe parents deserve options that are both safer for their children and healthier for our planet. Since 2005, we're proud to have provided sustainable choices for families. We are proud to work with a family-run company in Italy to make our pacifiers. It takes Italian artisans 6 weeks to make each Simply Rubber Pacifier from start to finish, due to the curing process. Each of our pacifiers is unique, manufactured with great care, and assembled completely by hand.