Gently cleanse without drying baby's developing skin & hair with Vivvi & Bloom 2-in-1 Baby Wash & Shampoo Cleansing Gel. Clinically tested on sensitive skin, this baby body wash & shampoo helps wash away dirt & germs to leave skin & hair looking healthy & moisturized. Gentle enough for once daily usage. This 96% natural origin formula* includes responsibly sourced shea butter. This EWG Verified baby cleansing gel has a safe, non-toxic, tear-free formula that's gentle on eyes, hair & skin. The baby cleansing gel leaves skin looking & feeling healthier.95% of parents agree that baby's skin felt healthy after use. The pediatrician-, dermatologist- & ophthalmologist-tested 2-in-1 wash & shampoo is formulated without sulfates, parabens, phthalates, phenoxyethanol, dyes, gluten, silicones & essential oils is hypoallergenic, pH-balanced, vegan & not tested on animals. *As per ISO 16128-1:2016 based on cumulative volume including water.**Naturally derived ingredients as per ISO 16128-1:2016.